Date

Re: For Your New Home Clients

Any Name
Any Company
Any Street
Any Town

Dear ***Insert Name***

I have a proposal that is mutually beneficial to both our companies. You build new homes for your clients, and one of the first things many of your new home buyers probably ask is whether you know someone who can install their irrigation system or landscape their yard.

My company, J.M. GroundWorks is an irrigation and landscape company that would be happy to provide irrigation installation for your new home clients. We've been in operation for three years, are fully certified and have over twenty years experience.

We believe strongly in affordable, quality irrigation systems, built with brand name parts like Toro and Rainbird. Our service is professional and efficient, and our irrigation system is guaranteed for three years, a full year more than the industry standard.

I'm sure you can see how your recommendation would benefit GroundWorks, but you might wonder how it would benefit you.

First, buying a new home is stressful, and your customers will remember anything you do that makes it easier. So, if they ask you whether you know an irrigation or landscape company and you give them my business card, or better yet call me yourself so they don't have to do anything, you'll have an even happier customer.

And a happy customer will refer their friends and family.

Second, I'm willing to give you 5% of the gross amount of any irrigation or landscape project I install that you've referred me to.

At an average cost of $1500 a system, that means you'll get $75 just for picking up the phone and spending five minutes giving me an address.

So, all you have to do is call me. I'll take care of the rest, and you'll get a check when I'm done.

Please call me at 290-1169 today to discuss my proposal or to put the first $75 in your pocket for your referral.

I look forward to hearing from you soon.

Sincerely,

John MacRury, President

P.S. It really is that simple. Just call me next time your new home client asks about their yard, and if they hire me, I'll personally deliver your $75.