Date
Name
TheirCompany
Any Street
Any Town
Dear *Name*,
As a business owner yourself, you’re probably more than aware of the importance of networking to increase your client base. What you might not be aware of is exactly how effective it is. Did you know that around 80% of small business clients come from referrals?
Problem is, most small business owners don’t ask for them, which means they’re missing out on one of the most successful (and often the least expensive) ways of finding new clients.
We’ve known each other for quite some time now, and I’m not going to make that mistake. But, we haven’t seen each other for awhile, so you might not know exactly what I do.
Details Small Business Solutions offers marketing to other small businesses. I’ve spent some time researching and learning a whole lot of skills to help small business owners incease sales. Long story short, what it’s really about is professional image and effective marketing.
That’s how big business does it, but they’ve got something small business owners usually don’t have-- big bucks to put their marketing strategies into place. So, I decided to find some ways to market small businesses using strategies they can afford.
I’ve developed a 4-step program designed to attract more customers and increase sales exclusively for small business:
- Develop a business plan emphasizing marketing strategies that work for small business
- Present the best first impression with professional corporate identity
- Generate qualified leads one-on-one with direct mail
- Reach masses of prospective clients with complete website development
Now, I know your business is up and running and I know you’re already successful. So, why am I writing to you?
Well, first of all, I’m not going to make the same mistake most small business owners make. I’m going to ask you to please take some time to look at the information I’m giving you, and find a few moments to take a look at my website www.detailssbs.com and the enclosed brochure.
And then, if you like what you see, I would ask that you give my business card to anyone you feel could benefit from what I provide.
(over)
Wondering what’s in it for you? I doubt it. You’re the kind of guy who does things for someone just because... But I would like to give you something if you find me a client or two.
I normally offer 10% cash to anybody who refers a client with a job for me to do, and I’m more than willing to offer that to you if that’s what you prefer. But, you might prefer an equivalent amount of my services free of charge as my thank you.
If you have a letter you need drafted, just give me a shout and I’ll write it for you. Need your business cards and letterhead redesigned? I can help you with that. Want your website updated? I can do that too.
The second reason I’m writing to you is to let you know that I offer no-charge, no-obligation consultations of your current marketing strategies. So, if you’d like, you can send me copies of your current marketing materials and I’ll let you know what I think. As you know, I’m not afraid of giving an honest opinion, so I promise you’ll get an absolutely no-holds-barred critique, complete with suggestions for improvement.
And if there’s room for improvement, I’ll let you know what exactly what it’ll cost to put those changs into place. But remember, there’s absolutely no obligation for you to use my services. So really, what have you got to lose? Give me a call at 306.373-1459 now to take advantage of what I’ve learned to increase your sales.
Sincerely,
Eve Jackson, president
Details Small Business Solutions
P.S. Every business is unique, which means every business needs its own unique marketing strategy to help reach its full potential. Let me help you find the unique strategy that will work for your business. Your consultation is absolutely free of charge or obligation, so what do you have to lose? Call me today at 306.373.1459.