Direct Mail Copywriting - Direct Mail Letters, Email, Brochures, Post Cards, Business Letter of Introduction

First of all, what is direct mail marketing anyway?

Almost everyone has heard of direct marketing, but not everyone knows exactly what it is.

Basically, direct marketing is simply a form of marketing where your message is sent directly to prospective clients by mail. It can be addressed directly to a particular person or a household, or it can be hand delivered to occupants.

Direct mail is normally addressed directly to potential clients rather than being seen on some form of mass media, such as TV or the internet, billboards or radio commercials.

Direct mail advantages

A good direct mail campaign adds customers to your database and increases sales quickly. And, at around $1(Cdn) each to send, it's possibly the most affordable type of marketing there is.

Direct mail allows you to have control over your growth. All you need to do is keep in mind that you can expect a 1 to 3% response rathe and then send as many or as few direct response mailings as you'd need to achieve that growth rate.

Possibly the biggest advantage is that unlike other types of advertising, direct mail results are easy to measure. Send out 1,000 direct mail letters, have 20 call for more information and you have a 2% response rate.

Business-to-consumer direct mail

A business-to-consumer target market needs different copywriting and different packaging than you'd use if you were targeting businesses.

There are several different types of business-to-consumer direct mail:

  • direct mail letters
  • post cards
  • flyers
  • bulletin board letters
  • "lumpy mail"

Business-to-business direct mail

If your target market is other businesses, you'll find you need to create a totally different type of direct mail package than you do for a consumer audience.

Many businesses try sending a business letter of introduction by itself, with disappointing results. A letter alone just isn't as effective as a direct mail package.

Don't give up on a direct mail strategy. You'll find that direct mail packages are far more effective. And so is creating a series of mailings. Some direct mail examples:

  • business letter of introduction
  • business brochure
  • post cards
  • direct email

Contact Us For All Your Direct Mail Marketing Needs

If you need direct mail copywriting that'll add clients to your database and put $$ in your bank account, call us at 306.373.1459 or email us today.

Whether your target market is B2B or B2C, we'll develop a direct mail package that's tailor made to help you generate business leads and increase sales.

P.S. Right now, this week only, when you order a business brochure, I'll throw in a business letter of introduction absolutely free of charge.