Small Biz Marketing News Sample
Vol 2, Issue 14 - Do you know what "they" really want?
Yep, the newsletter is late this week. And I do apologize for it being late, but I had such a great Canada Day with my family, I just ran out of time. I hope your holiday was as good as mine!
-------------------------------------------------------------------------------------------------------------
Announcement:
Details SBS has developed a 5-step marketing system specifically for small business. Our online brochure is available for download at www.detailssbs.com/images/DetailsSBS_brochure.zip. Feel free to drop us a line at info@detailssbs.com if you have questions or comments about our newly expanded services. We'd love to hear from you.
-------------------------------------------------------------------------------------------------------------
Lack of marketing is consistently cited as one of the top four reasons for small business failure, so a marketing plan is crucial to your small business success. Last newsletter, we discussed the first step, identifying your target market. In this newsletter, we'll talk about the next step.
-------------------------------------------------------------------------------------------------------------
How would you define marketing? Nearly everyone associates marketing with advertising, but marketing is really much more than just advertising.
Marketing really means to identify the wants and needs of a target market, satisfying those wants and needs better than the competition does, and then communicating it all to your target market. And of course, you want to do that all at a profit!
We identified our target market last time, so we're ready for the next step.
Figuring out What They Want or Need
Truth be known, want is far more important than need.
Think about the last time you went out to buy a pair of jeans because you needed them. Did you come back with a pair of jeans, or did you come back with a new shirt because you saw it in the window and you just had to have it because you wanted it.
You didn't try it on because you needed a shirt did you? Probably not. You tried it on because it looked good.
And once you tried it on, you wanted that shirt pretty badly didn't you? You bought it because it made you feel good. And once you'd bought it, didn't you tell yourself you needed it more than the jeans because...
The reason why you suddenly thought you needed it more doesn't really matter. The point is you did, didn't you? So, whether we want to admit it or not, we all buy from an emotional level first, and then we justify it later with logic.
It's the same thing for your prospective clients. Figure out how your product or service fills a want, and communicate that to your prospects.
So, if you want more sales, see if you can find a way to show people why they want your product instead of why they need it. Show them how what you sell can make them feel beautiful or handsome, smarter, sexier, unique, safer, riche...
They'll find a way to justify it later!
-------------------------------------------------------------------------------------------------------------
If your sales aren't where they could be, and you need some help marketing your small business, give us a call at 306-373-1459 or email info@detailssbs.com. We'd be happy to evaluate your small business FREE of charge.