Small business marketing - business plans, web site development, direct mail & corporate identity

Our experience has shown us that you need to market small businesses differently than medium or large sized businesses.

Why?

Because first of all, larger businesses can pour huge amounts of dollars into their marketing. Most likely, your small business can't afford to compete with that.

And secondly, they have more than one person to run their company! And each of them have one task to devote their time to. But your time is consumed with a hundred different tasks every day.

How can you compete with that?

We've come up with a step-by-step plan to show you exactly how your small business can do big business

1. Start out on the right foot with a solid business plan and affordable marketing strategies

You might wonder why a marketing company writes business plans.

Besides helping you get adequate financing, setting goals and showing you how to get there, business plans have one more very important purpose - to develop your company's marketing strategy.

And that's exactly why we write them. We write business plans exactly like big business does, with one important difference. We help you develop marketing strategies your small business can afford.

2. Make a great first impression with a professional corporate identity package

Big business knows how important image is. And so, they make sure they present a professional image all the time, every time.

And that's what you need to do too. Let us help you with:

  • a professional logo design,
  • matching business cards, letterhead, envelopes and anything else you need

3. Generate leads and increase your sales one on one with a direct mail strategy

Whatever your market, there are tried and true formulas that work. But, while there are similarities, direct mail copywriting for business to business is different than copywriting for a business to consumer target market.

  • Business to consumer direct mail. You'll find direct mail letters work well by themselves, and can be as long as you need it to be. All consumers really care about is WIFM (what's in it for me?) And that means you need to stress benefits throughout your copy.
  • Business to business direct mail. Busy executives don't want to wade through pages and pages of text, so, keep business to business direct mail short. Direct mail packages consisting of a business letter of introduction, brochure and business reply card are a good first mailing.

4. Reach masses of potential clients with a small business web site

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Direct mail has lots of advantages, but there is a disadvantage-- you can only reach one person at a time.

And, that's where a web site shines-- if you do it right. As of November 2nd there are 100 million web sites on the net, many of them small business sites. But how many do you think are actually profitable?

Not many.

The problem is, there's very few web site development companies who know how to get all of the following elements right that you need for a profitable web site.

  • professional design increases your company's credibility
  • use imported CSS style sheets instead of HTML tables and frames
  • include lots of search engine optimized content
  • promote your web site with newsletters, articles, press releases, business directories and forums

Save your valuable time and resources because we do it all

Unlike other small business consulting companies, we can do it all, so you don't have to run around looking for different specialists for your design, development and copywriting needs because we do it all.

And that's going to save you a lot of time and resources.

We also know how expensive it can be to start a small business, so together with being affordable, we're prepared to make things easier for you.

We offer discounts, free gifts and package prices for clients who want more than one service. Plus, if you prefer we offer flexible 6 month same as cash payment plans.

Call 306.373.1459 or email info@detailssbs.com to find out how together you and I can make sure your small business kicks it up a notch with effective and affordable marketing strategies.